Search Consumer Insights

Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

Related Data

Search Consumer Insights

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

Google/Ipsos
Search Consumer Insights

shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

Google/Ipsos
Search Consumer Insights

purchases are made on impulse, including in-store purchases, during the holiday season.

Google/Ipsos
Search Consumer Insights

Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline.

Google/Ipsos
Search Consumer Insights

Over 60% of holiday shoppers have used apps to purchase, with half of people downloading new apps.

Google/Ipsos
Search Consumer Insights

Nearly 2 in 3 online purchases in the 2018 holiday season were completed on a smartphone.

Google/Ipsos