Consumer Insights Retail

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.

Related Data

Search Consumer Insights Consumer Goods
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos
Consumer Insights Retail

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.

Google/Ipsos
Consumer Insights Retail

In 2018, nearly 40% of people began their holiday shopping in October.

Deloitte
Consumer Insights Retail

of purchases still happen in-store during the holidays.

Google/Ipsos
Video Consumer Insights Retail

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Google/Ipsos
Consumer Insights Retail Omnichannel

Searches for “gifts for dad” have grown +80% in the past two years.

Google/Ipsos