Consumer Insights Retail Omnichannel

Only about 18% of shoppers consolidate all of their shopping to the Black Friday-to-Cyber Monday weekend. And by the Black Friday and Cyber Monday period, shoppers have already completed 42% of their holiday shopping.

Related Data

Consumer Insights Retail Omnichannel
76%

of U.S. holiday shoppers over 18 use three or more channels.

Google/Ipsos
Consumer Insights Retail Omnichannel

of shoppers say that they used online video while actually shopping in store.

Google/Ipsos
Consumer Insights Retail Omnichannel

of people say that they’ve discovered new products and brands via YouTube.

Google/Magid Advisors
Consumer Insights Retail Omnichannel

of shoppers say online video has given them ideas and inspiration for their purchases.

Google/Ipsos
Video Consumer Insights Retail

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Google/Ipsos
Consumer Insights Retail Omnichannel

Searches for “gifts for dad” have grown +80% in the past two years.

Google/Ipsos