Mobile searches for “black friday deals” have grown by over 200% in the past two years.

Google Data, U.S., 2018 vs. 2016.

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of online transactions are now done on mobile.

September 2017 Google Analytics

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

December 2016 Google

Mobile searches containing "Black Friday" increased by 80% over the past two years.

December 2016 Google

Online conversions spike on both Black Friday and Cyber Monday, jumping to 40% during Thanksgiving weekend compared with the rest of the year.

December 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google Data