Consumer Insights Retail Micro-Moments

During the three-week period leading up to Black Friday, retailers are experiencing a larger percentage of store traffic the week before Black Friday.

Related Data

Mobile Search Consumer Insights

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Google
Mobile Search Consumer Insights

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Google Data
Search Consumer Insights Retail

Black Friday: Branded searches vs. non-branded searches

Black Friday Brand Search SVG
Google
Search Consumer Insights Consumer Goods
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos