During the three-week period leading up to Black Friday, retailers are experiencing a larger percentage of store traffic the week before Black Friday.

Google Data, Aggregated, anonymized store traffic from a sample of U.S. users that have turned on Location History, Nov. 2016.

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In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

December 2016 Google

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Black Friday: Branded searches vs. non-branded searches

Black Friday Brand Search SVG
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Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos