Consumer Insights Retail Micro-Moments

During the three-week period leading up to Black Friday, retailers are experiencing a larger percentage of store traffic the week before Black Friday.

Related Data

Mobile Search Consumer Insights

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Google
Mobile Search Consumer Insights

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Google Data
Search Consumer Insights Retail

Black Friday: Branded searches vs. non-branded searches

Black Friday Brand Search SVG
Google
Video Consumer Insights Retail

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Google/Ipsos