Search Consumer Insights Search interest for “black friday” in 2018 was the highest it’s been in the last five years. Appears In Dashing to the stores: Last-minute holiday trends to watch Related Content Your guide to the consumer's shopping journey Inside the purchase journey of 3 deal-seeking shoppers This season, give last-minute shoppers the gift of assistance and can’t-match convenience Related Data Search Consumer Insights 2 in 10 Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday. Search Consumer Insights > 30 % During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before. Search Consumer Insights 2 in 3 shoppers still have decisions to make about the gifts that remain on their lists after Black Friday. Search Consumer Insights 1 in 3 purchases are made on impulse, including in-store purchases, during the holiday season. Search Consumer Insights Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline. Search Consumer Insights > 60 % Over 60% of holiday shoppers have used apps to purchase, with half of people downloading new apps. Get the latest data, insights, and inspiration from Google. Subscribe Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Follow us on Youtube Subscribe to our RSS feed
