Black Friday: Branded searches vs. non-branded searches

Black Friday Brand Search SVG
Google Data, U.S., November 2016. Search examples are among the top 1000 searches.


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Related Data

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

December 2016 Google

Among the top Black Friday searches are: "cyber monday vs. black friday," "which is better black friday or cyber monday," and "is cyber monday as good as black friday."

December 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google Data

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

March 2018 Google Data

More than 60% of deal seekers say they research before they buy.

January 2018 Google/Ipsos