Black Friday: Branded searches vs. non-branded searches

Black Friday Brand Search SVG
Google Data, U.S., November 2016. Search examples are among the top 1000 searches.


Related Data

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

December 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai

of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

August 2017 Google/Peerless Insights