Search Consumer Insights Retail Micro-Moments

Black Friday: Branded searches vs. non-branded searches

Black Friday Brand Search SVG

Related Data

Mobile Search Consumer Insights

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Google
Mobile Search Consumer Insights

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Google Data
Search Consumer Insights Consumer Goods
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos
Search Consumer Insights Retail

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

Google Data