of black millennials say they are more likely to buy from a brand that takes a stand on race-related issues.

Google/Ipsos Connect, Black Consumer Survey, US, January 2017, n of 1,000 black adults 18+ and n of 336 black millennials aged 18-34


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black millennials would like to see brands better represent diversity in ads.

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black millennials say they're more likely to consider a brand that positively reflects black culture.

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