Black millennials are more likely to feel a sense of personal connection to YouTube creators than traditional celebrities.

Google/Ipsos Connect, U.S., Black Consumer Survey, n=1,000 black adults 18+ and n=336 black millennials aged 18-34, Jan. 2017.


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Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

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of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down.

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of black millennials say they are more likely to buy from a brand that takes a stand on race-related issues.

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