Video Consumer Insights Black millennials are more likely to feel a sense of personal connection to YouTube creators than traditional celebrities. Appears In The case for diversity in advertising Related Content What black millennials want from YouTube advertisers Related Data Mobile Video Consumer Insights Black millennials' mobile watch time on YouTube has more than doubled in the last two years. Video Consumer Insights Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly. Video Consumer Insights 70% of millennials who watch YouTube to learn how to do something new. Video Consumer Insights Food & Drink 47% of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down. Video Consumer Insights 43% of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases. Video Consumer Insights 70% of black millennials say they are more likely to buy from a brand that takes a stand on race-related issues.