Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen Electronic Mobile Measurement (EMM), U.S., Sept. 2016 and Nielsen Mobile Net View Custom Report, October 2014. Nielsen's EMM implemented measurement enhancements in 2016.

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Black millennials watch substantially more YouTube on mobile than other millennials.

September 2016 Nielsen Electronic Mobile Measurement

In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

June 2017 Google

Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.

May 2017 Google
70

of millennials who watch YouTube to learn how to do something new.

May 2017 Google/Ipsos
47

of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect