66

of Black teens make purchases online.

Google/Ipsos, U.S., "The Mobile-First Mindset of Gen Z," all teens defined as 13- to 17-year-olds n=1,000, Hispanic teens n=996, Black teens n=1000, 18- to 24-year-olds n=1,009, 25- to 34-year-olds n=1,004, Aug. 2016.

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82

of Hispanic teens make purchases online.

Aug. 2016 Google/Ipsos

Though searches for "where to buy" increase up until Dec. 23, the queries recover to pre-Christmas week levels and stay steady for the final week of the year.

Dec. 2016 Google

In 2016, mobile searches for "store hours" peaked on Christmas Day. It's the highest day of the year for that search.

Dec. 2016 Google

Mobile searches for the top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.

Dec. 2016 Google

Mobile searches for "gifts" grow 50% from the first week in December to the week of Christmas.

Dec. 2016 Google