of Black teens make purchases online.

Google/Ipsos, U.S., "The Mobile-First Mindset of Gen Z," all teens defined as 13- to 17-year-olds n=1,000, Hispanic teens n=996, Black teens n=1000, 18- to 24-year-olds n=1,009, 25- to 34-year-olds n=1,004, Aug. 2016.


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of Hispanic teens make purchases online.

Aug. 2016 Google/Ipsos

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

say digital video helps them learn new things or reduce stress.

August 2018 Google/Magid Advisors

viewers say it’s important that YouTube feature people who are genuine, authentic, or relatable.

August 2018 Google/Magid Advisors

people feel empowered, motivated, or confident after learning something new from a YouTube video.

August 2018 Google/Magid Advisors

of people say they typically switch between online search and video when researching products to buy.

August 2018 Google/Magid Advisors