With over 67 million collective views, the “I tried following...” video trend was the first viral beauty challenge of 2018.

The “I tried following…” makeup tutorial trend has inspired more than 2,100 uploads from creators both within and outside of the beauty community.

Cleaning and organizing videos acquired over 212 million views and 5,600 new uploads in just three months.

Face-reveal videos experience a 31X increase in average monthly uploads between between 2014 and 2018.

YouTube has over 1 billion views of learning-related videos every day.

There has been a 248% increase in monthly views for primitive technology, survival, and bushcraft videos on YouTube, peaking this summer.