of people are more favorable to brands that provide information along every stage of their journey.

Google/Greenberg, U.S., “Rising Expectations in Consumer Brand Experiences,” n=1,500, 18–64 years old, March 2018.


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Related Data

While over 60% of people expect brands to give consumers the information they need when they need it, less than half of them feel that brands are delivering.

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Mobile searches for “track” + “package” have grown by over 120% in the past two years.

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