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of people are more favorable to brands that provide information along every stage of their journey.

Google/Greenberg, U.S., “Rising Expectations in Consumer Brand Experiences,” n=1,500, 18–64 years old, March 2018.

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While over 60% of people expect brands to give consumers the information they need when they need it, less than half of them feel that brands are delivering.

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80

of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.

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shoppers are not certain of the brand they want to buy when they begin looking for information online via their smartphones.

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of smartphone users made purchases from companies that provided more useful information than the brands they originally intended to buy from.

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