55

of millennials will ignore brands that don't show up in their searches or have poor reviews.

Google/Galaxy Research, “Micro-Moments Study,” June 2015.

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of females 18 to 24 years old used their phones to search for health and beauty how-to content in the past three months.

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of U.S. travelers would pay more for more tailored information and experiences.

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international travelers are interested in using digital assistants to research or book travel.

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of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

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While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai
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of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

December 2017 Google Survey