YouTube is the second-largest video destination in Brazil.

Video Viewers Brazil Research Google/Provokers, Brazil, Aug. 2018.

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In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns.

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Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

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People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.

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Prospective online university students who have submitted an information request form do 1.5X as much digital research as prospective students who have yet to fill out a form.

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of prospective students who planned to attend an online university said watching an online video influenced their application.

2018 Google and Greenberg