86

of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.

Econsultancy/Google

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of marketers are using consumer research to drive decisions.

April 2018 Google Surveys
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of people expect brands to tailor experiences based on their preferences.

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of leading marketers say personalization significantly contributes to business profitability.

March 2018 Econsultancy and Google

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

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of consumers prefer to use their smartphone to complete the entire process from researching to buying.

December 2017 Google/Heart+Mind Strategies