58

of mobile business travelers have called to book or to get more information after doing travel research on their smartphone, up from 45% in 2016.

Google/Ipsos Connect, U.S., Traveler Attitudes & Behaviors, 2017, U.S. travelers, A18+ who have taken at least 1 personal or business trip in the past 6 months and are typically sole/shared decision-maker for trips, mobile travelers defined as travelers who use a smartphone, April 2016–April 2017.

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Related Data

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

June 2017 Google
83

of mobile business travelers have booked travel after doing research on their smartphone.

April 2017 Google/Ipsos Connect
79

of mobile travelers completed a booking after doing research on their smartphone, up from 70% in 2016.

April 2017 Google/Ipsos Connect
45

of mobile travelers have called to book or to get more information after doing travel research on their smartphone, up from 37% in 2016.

April 2017 Google/Ipsos Connect

Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.

December 2017 Google/Phocuswright