78

of business travelers are more loyal to a travel company that personalizes their experiences online and offline.

Google/Ipsos Connect, Traveler Attitudes & Behaviors, 2017 n=318-2,268 U.S. travelers, A18+ who have taken at least 1 personal or business trip in the past 6 months and are typically sole/shared decision-maker for trips, mobile travelers defined as travelers who use a smartphone, April 2017.

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Related Data

69

of travelers are more loyal to a travel company that personalizes their experiences online and offline.

April 2017 Google/Ipsos Connect
75

of shoppers said they used search early in their process.

September 2017 Google/Ipsos

High-value travelers make an annual average of 7 airline bookings.

June 2018 Google/Greenberg

High-value travelers make an annual average of 9 hotel bookings.

June 2018 Google/Greenberg

Only 21% of high-value travelers will sacrifice comfort for a lower price.

June 2018 Google/Greenberg
87

Body: of high-value travelers have status with at least 1 airline or hotel brand.

June 2018 Google/Greenberg