78

of business travelers are more loyal to a travel company that personalizes their experiences online and offline.

Google/Ipsos Connect, Traveler Attitudes & Behaviors, 2017 n=318-2,268 U.S. travelers, A18+ who have taken at least 1 personal or business trip in the past 6 months and are typically sole/shared decision-maker for trips, mobile travelers defined as travelers who use a smartphone, April 2017.

Tags

Related Data

69

of travelers are more loyal to a travel company that personalizes their experiences online and offline.

April 2017 Google/Ipsos Connect
76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos
80

of people say they typically switch between online search and video when researching products to buy.

July 2018 Google/Magid Advisors