Canadians' favorite Super Bowl snacks are #1 wings, #2 nachos, #3 pizza.

Google Consumer Surveys, Canada, January 22–26, 2016, ages 18–54, n=1,179.

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minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

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growth in Super Bowl ad viewership on YouTube outside the U.S.

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growth in the share of Super Bowl ads released before game day, 2008 vs. 2016.

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Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

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90%+ year-over-year growth for football-related watch time on YouTube

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75%+ year-over-year growth for watch time of football-related recipe videos on YouTube.

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