Consumer Insights Automotive Retail Micro-Moments The average car buyer used to visit five dealerships. Now, with online research, that number has dropped to two. Appears In How Hyundai changed course to improve the customer journey Related Content What on-the-lot foot traffic data reveals about car shopping How leading marketers use data to drive customer-first strategies Micro-Moments Now: Why you should be the adviser consumers are searching for Related Data Search Consumer Insights Automotive > 95 % While car sales today start online, more than 95% of purchases still happen at the dealership. Search Consumer Insights Automotive 95% of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer. Search Consumer Insights Automotive Search is the first place people turn when they need auto maintenance information quickly. Search Consumer Insights Retail 62% of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month. Mobile Search Consumer Insights 60%+ growth in mobile searches for "__ for me" in the past two years. Mobile Search Consumer Insights 80%+ brand metric lifts for intent-based targeting compared to demographic-based targeting alone.