Consumer Insights Automotive Retail Micro-Moments

The average car buyer used to visit five dealerships. Now, with online research, that number has dropped to two.

Related Data

Search Consumer Insights Automotive

While car sales today start online, more than 95% of purchases still happen at the dealership.

Hyundai
Search Consumer Insights Automotive
95%

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Google/comScore
Search Consumer Insights Automotive

Search is the first place people turn when they need auto maintenance information quickly.

Google/Critical Mix
Search Consumer Insights Retail
62%

of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

Google/Peerless Insights
Mobile Search Consumer Insights

growth in mobile searches for "__ for me" in the past two years.

Google Data
Mobile Search Consumer Insights

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

Google Data