The average car buyer used to visit five dealerships. Now, with online research, that number has dropped to two.

McKinsey Advanced Industries, U.S., "Innovating automotive retail," Feb. 2014 and Google/TNS, U.S., Auto Shopper Study, Consumer Barometer n=526, 2016.

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While car sales today start online, more than 95% of purchases still happen at the dealership.

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of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

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