Search remains the most commonly used research tool when buying a car.

Kantar TNS/Google, U.S., “The Drive to Decide 2017,” n=600 online consumers who have bought a new car within the last 12 months, 2017.


Download JPG

Related Data

On average, new car buyers visit two dealerships before making a purchase.

September 2018 Googe/KANTAR TNS

of automotive searches come from a mobile device.

December 2017 Google Data

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18

of shoppers would rather shop with brands that also have a physical location than ones that are online only.

June 2018 Google/Ipsos

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

March 2018 Google/Verto