Search remains the most commonly used research tool when buying a car.

Kantar TNS/Google, U.S., “The Drive to Decide 2017,” n=600 online consumers who have bought a new car within the last 12 months, 2017.

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On average, new car buyers visit two dealerships before making a purchase.

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of automotive searches come from a mobile device.

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of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

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The average mobile page takes more than 15.3 seconds to fully load.

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of shoppers would rather shop with brands that also have a physical location than ones that are online only.

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Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

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