Hyundai Motor America Internal Data

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95

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

January 2017 Google/comScore

Search is the first place people turn when they need auto maintenance information quickly.

2017 Google/Critical Mix
62

of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

August 2017 Google/Peerless Insights

growth in mobile searches for "__ for me" in the past two years.

September 2017 Google Data

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

September 2017 Google Data
44

of those who regularly use a voice-activated speaker say they order products they need like groceries, household items, etc., at least once a week.

August 2017 Google/Peerless Insights