Search Consumer Insights Automotive Retail Micro-Moments > 95 % While car sales today start online, more than 95% of purchases still happen at the dealership. Appears In How Hyundai changed course to improve the customer journey Related Content What on-the-lot foot traffic data reveals about car shopping Related Data Search Consumer Insights Automotive 95% of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer. Search Consumer Insights Automotive Search is the first place people turn when they need auto maintenance information quickly. Search Consumer Insights Retail 62% of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month. Mobile Search Consumer Insights 60%+ growth in mobile searches for "__ for me" in the past two years. Mobile Search Consumer Insights 80%+ brand metric lifts for intent-based targeting compared to demographic-based targeting alone. Search Consumer Insights Retail 44% of those who regularly use a voice-activated speaker say they order products they need like groceries, household items, etc., at least once a week. Get the latest data, insights, and inspiration from Google. Subscribe Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Follow us on Youtube Subscribe to our RSS feed