Apps Consumer Insights Gaming
33%

of casual gamers play games because they are easy to understand.

Related Data

Apps Consumer Insights Gaming
59%

of mobile gamers download a game within a day of discovering it.

Google/Kantar
Apps Consumer Insights Gaming

The No. 1 reason players say they came back to a game is new features, like additional levels.

Google/Kantar
Apps Consumer Insights Gaming
64%

of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.

Google/Kantar
Apps Consumer Insights Gaming
63%

of casual gamers play games to pass the time.

Google/Kantar
Apps Consumer Insights Gaming
48%

of strategy gamers play games to pass the time.

Google/Kantar
Apps Consumer Insights Gaming
49%

of fantasy gamers play games to pass the time.

Google/Kantar