Among the top 100 brands, cause-related ads on YouTube have grown 4X over the past five years.

Pixability, “Purpose Driven Marketing” Research. Pixability’s proprietary software harvests data from these channels through the YouTube Insights API. *Engagement = Sum of likes, dislikes, comments and Facebook shares

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How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos
65

of people who took their vehicle in for service first heard about the service center through video.

2017 Google/Critical Mix

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
October 2017 2and2/Google

How watching videos on YouTube makes people feel

Learning from YouTube SVG
October 2017 2and2/Google
86

of viewers say they regularly turn to YouTube to learn something new.

October 2017 2and2/Google

YouTube viewers use the platform for help with their work, studies, or hobbies.

October 2017 2and2/Google