Among the top 100 brands, cause-related ads on YouTube have grown 4X over the past five years.

Pixability, “Purpose Driven Marketing” Research. Pixability’s proprietary software harvests data from these channels through the YouTube Insights API. *Engagement = Sum of likes, dislikes, comments and Facebook shares

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86

of U.S. viewers say they often use YouTube to learn new things.

October 2017 2and2/Google

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

September 2018 YouTube Data

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

June 2018 Google Data

Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.

June 2018 Google Data
100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

Relevant video ads get 3X the attention compared to the average video ad.

December 2017 Google/Ipsos