Among the top 100 brands, cause-related ads on YouTube have grown 4X over the past five years.

Pixability, “Purpose Driven Marketing” Research. Pixability’s proprietary software harvests data from these channels through the YouTube Insights API. *Engagement = Sum of likes, dislikes, comments and Facebook shares

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Some corporate live streams, as an alternative to the keynote, have made it into the top 100 YouTube live streams.

December 2018 YouTube Data

Of the 100 most popular YouTube live streams, in terms of greatest number of peak concurrent viewers, over 60 happened in the past two years.

December 2018 YouTube Data
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of U.S. viewers say they often use YouTube to learn new things.

October 2017 2and2/Google

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

September 2018 YouTube Data

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

June 2018 Google Data

Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.

June 2018 Google Data