Video Performance by Social Cause

Cause related marketing video performance SVG
Pixability, “Purpose Driven Marketing” Research. Pixability’s proprietary software harvests data from these channels through the YouTube Insights API. *Engagement = Sum of likes, dislikes, comments and Facebook shares

Tags

Related Data

24

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube

Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

April 2017 Google Survey

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
October 2017 2and2/Google

How watching videos on YouTube makes people feel

Learning from YouTube SVG
October 2017 2and2/Google
86

of viewers say they regularly turn to YouTube to learn something new.

October 2017 2and2/Google