Cause Related Marketing Videos chart
Pixability, June 2017. Pixability’s proprietary software harvests data from these channels through the YouTube Insights API. Top brands defined by Interbrand's 2016 list of top 100 global brands.

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How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
October 2017 2and2/Google

How watching videos on YouTube makes people feel

Learning from YouTube SVG
October 2017 2and2/Google
86

of viewers say they regularly turn to YouTube to learn something new.

October 2017 2and2/Google

YouTube viewers use the platform for help with their work, studies, or hobbies.

October 2017 2and2/Google

Viewers turn to YouTube how-to and learning content, not just entertainment.

October 2017 2and2/Google