Viewers who saw the CDC YouTube campaign were >46% more likely to search for “opioid” terms.

Google Brand Lift Data, CDC NCIPC, 2017.

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Viewers aged 25 to 34 were 24% more likely to be aware that prescription opioids can be dangerous after watching the CDC’s YouTube ads.

December 2017 Google Brand Lift Data

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

March 2019 Google Data

Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

June 2018 YouTube Data

People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.

December 2018 Google Brand Lift Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool
70

of global YouTube watch time happens on smartphones and tablets.

December 2018 Google Data