Viewers who saw the CDC YouTube campaign were >46% more likely to search for “opioid” terms.

Google Brand Lift Data, CDC NCIPC, 2017.

Tags

Related Data

Viewers aged 25 to 34 were 24% more likely to be aware that prescription opioids can be dangerous after watching the CDC’s YouTube ads.

December 2017 Google Brand Lift Data

People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.

December 2018 Google Brand Lift Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool
80

of prospective students who planned to attend an online university said watching an online video influenced their application.

2018 Google and Greenberg