Viewers aged 25 to 34 were 24% more likely to be aware that prescription opioids can be dangerous after watching the CDC’s YouTube ads.

Google Brand Lift Data, CDC NCIPC, 2017.

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Viewers who saw the CDC YouTube campaign were >46% more likely to search for “opioid” terms.

December 2017 Google Brand Lift Data

AARP's 6-second and 15-second ads on YouTube have combined to deliver a 13% lift in brand favorability and a 22% lift in ad recall among people age 45–64.

March 2018 YouTube Brand LIft

The number of YouTube users who follow creators and engage with their channels daily grew by 70% in the past year.

January 2018 YouTube Internal Data

YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%.

December 2017 YouTube Internal Data

Videos about Lionel Messi were 10X greater than watch time for videos about reigning NBA MVP Russell Westbrook

December 2017 YouTube Internal Data

Since the 2014 World Cup, there has been a 6X increase in watch time for drills and skills videos.

December 2017 YouTube Internal Data