Viewers aged 25 to 34 were 24% more likely to be aware that prescription opioids can be dangerous after watching the CDC’s YouTube ads.

Google Brand Lift Data, CDC NCIPC, 2017.

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Viewers who saw the CDC YouTube campaign were >46% more likely to search for “opioid” terms.

December 2017 Google Brand Lift Data

Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

June 2018 YouTube Data

People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.

December 2018 Google Brand Lift Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool

Prospective online university students who have submitted an information request form do 1.5X as much digital research as prospective students who have yet to fill out a form.

2018 Google and Greenberg
80

of prospective students who planned to attend an online university said watching an online video influenced their application.

2018 Google and Greenberg