In the U.S., watch time of top 20 TV celebrity videos on YouTube has tripled since 2013.

YouTube Data, U.S, 2013 vs. 2016.

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minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

December 2016 YouTube

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

December 2016 YouTube

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

December 2016 YouTube

Influencers are just as likely as celebrities to drive buying decisions.

May 2017 Nielsen/Carat/YouTube
73

of YouTube gamers say they enjoy watching others play games on YouTube.

May 2017 Google/Ipsos Connect
56

of YouTube gamers say YouTube is where they connect with their gaming community.

May 2017 Google/Ipsos Connect