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Searches for “store hours” peak on Christmas Eve, the biggest day of the year.

Related Data

Search Consumer Insights

Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

Google/Ipsos
Search Consumer Insights

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

Google/Ipsos
Search Consumer Insights

shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

Google/Ipsos
Search Consumer Insights

purchases are made on impulse, including in-store purchases, during the holiday season.

Google/Ipsos
Search Consumer Insights

Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline.

Google/Ipsos
Search Consumer Insights

Over 60% of holiday shoppers have used apps to purchase, with half of people downloading new apps.

Google/Ipsos