Searches for "where to buy" peak on Dec. 23 as last-minute shoppers grab their final gifts and stocking stuffers

Christmas Last Minute Shopping SVG
Google Data, U.S., Nov.-Dec. 2016.

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of consumers say they were interested in seeing personalized content when shopping.

December 2017 Google/Ipsos

Searches for “shopping app” have jumped 90% in the past two years.

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76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

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of people say that they’ve discovered new products and brands via YouTube.

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of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos