Video Entertainment

Related Data

Video Entertainment

Influencers are just as likely as celebrities to drive buying decisions.

Nielsen/Carat/YouTube
Video Consumer Electronics Entertainment
73%

of YouTube gamers say they enjoy watching others play games on YouTube.

Google/Ipsos Connect
Video Consumer Electronics Entertainment
56%

of YouTube gamers say YouTube is where they connect with their gaming community.

Google/Ipsos Connect
Video Consumer Electronics Entertainment

2 of the top 5 YouTube channels with the most subscribers worldwide are gaming-related.

YouTube Data
Video Consumer Electronics Entertainment
48%

of YouTube gamers say they spend more time watching gaming videos on YouTube than playing games.

Google/Ipsos Connect
Video Consumer Insights Consumer Electronics
66%

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.

Google/Ipsos Connect