fastest-growing markets for coming out videos are Argentina (7.3X growth over the past two years), Italy (3.7X), and South Korea (6.8X).

YouTube Data, Argentina/Italy/South Korea, Jan.–June 2018 vs. Jan.–June 2016.

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coming-out videos this year involve reactions from a parent, sibling, or other family member.

2018 YouTube Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool

Gen Zers say YouTube is the No. 1 platform they turn to when they want to relax or cheer up.

May 2018 Google/Ipsos Connect

of the of Gen Zers we spoke to said they proactively share YouTube videos with their parents or other adult family members.

May 2018 Google/Ipsos Connect

YouTube searches for Big Game ads have increased 3X over the past two years.

October 2018 YouTube Search