Compared to two years ago, smartphone users today are 50% more likely to expect to purchase something immediately while using their smartphones.

Google/Ipsos Connect, Rising Consumer Expectations in the Micro-Moment, U.S., Dec. 2016 and Aug. 2015, (2016: n=1,516 U.S. online smartphone users, A18+, 2015: n=1,291 U.S. online smartphone users 18+)

Related Data

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past 2 years.

Jan. - June 2015 vs. Jan. - June 2017 Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

Search interest in "open now" has tripled in the past two years.

2015 vs. June 2017 Google Trends

We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.

June 2017 Google

"Is ____ worth it" has seen over 80% growth on mobile search in the past two years.

June 2017 Google