Compared to two years ago, smartphone users today are 50% more likely to expect to purchase something immediately while using their smartphones.

Google/Ipsos Connect, Rising Consumer Expectations in the Micro-Moment, U.S., Dec. 2016 and Aug. 2015, (2016: n=1,516 U.S. online smartphone users, A18+, 2015: n=1,291 U.S. online smartphone users 18+)

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