Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past 2 years.

Google Data, U.S., Jan. - June 2015 vs. Jan. - June 2017

Related Data

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google

Mobile searches for the term "best toothbrush" have grown over 100% in the past 2 years.

June 2017 Google

Mobile searches for "toothbrush reviews" have more than doubled over the past 2 years.

June 2017 Google

Search interest in "open now" has tripled in the past two years.

2015 vs. June 2017 Google Trends

We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.

June 2017 Google