Nearly 1/2 of Google Hotel Ads referrals come from smartphones.

Google Hotel Ads Data, U.S., Feb.–Apr. 2016.

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Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data

80% growth in mobile searches for "__ should I __" in the past two years.

 

2017 vs. 2015 Google data

is the average load time for a mobile page.

January 2017 Google

In 2016, mobile searches for "store hours" peaked on Christmas Day. It's the highest day of the year for that search.

Dec. 2016 Google

Mobile searches for the top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.

Dec. 2016 Google

Mobile searches for "gifts" grow 50% from the first week in December to the week of Christmas.

Dec. 2016 Google