Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.

Econsultancy and Google, Marketing and Measurement Survey, n=514, marketing and measurement executives at North American companies with over $250M in revenues, March 2017

Related Data

People visit 1.5 billion destinations every month related to their Google Searches.

Mar. 2016 Google Data

"Near me" mobile searches grew 136% YoY.

Mar. 2016 v. Mar 2015 Google Internal Search Data. U.S.
28

28% of searches for something nearby result in a purchase.

May 2016 Google/Purchased
88

88% of people who conduct a local search on their smartphone visit a related store within a week.

Mar. 2016 Google/Ipsos Connect
76

76% of people who search on their smartphones for something nearby visit a business within a day.

May 2016 Google/Purchased

Mobile makes up 84% of all "near me" searches.

Mar. 2016 v. Mar 2015 Google Internal Search Data. U.S.