Consumers who use gaming apps spend an average of 6.5 hours a week on them.

Google/Ipsos Mori, Global, “Something for Everyone,” n of 12,301 smartphone users, aged 18–64, across the U.K., U.S., France, Germany, Italy, and the Netherlands, 2017.

Tags

Download JPG

Related Data

59

of mobile gamers download a game within a day of discovering it.

December 2018 Google/Kantar

The No. 1 reason players say they came back to a game is new features, like additional levels.

December 2018 Google/Kantar
64

of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.

December 2018 Google/Kantar
63

of casual gamers play games to pass the time.

December 2018 Google/Kantar
48

of strategy gamers play games to pass the time.

December 2018 Google/Kantar
49

of fantasy gamers play games to pass the time.

December 2018 Google/Kantar