More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.

2017 Google/Purchased

CPG shoppers who used search are 2X more likely to do their first search on Google than any other website.

2017 Google/Purchased

of CPG shoppers searched multiple times throughout their purchase journey.

2017 Google/Purchased

CPG shoppers used search engines for research, planning, and shopping during their purchase journeys.

2017 Google/Purchased

CPG shoppers who used search said that search engines influenced their purchase decisions.

2017 Google/Purchased

For skin care shoppers, the most common planned next step after a brand site visit was visiting a physical retail store.

2017 Google/Purchased

For pet food shoppers, the most common planned next step after a brand site visit was visiting a physical retail store.

2017 Google/Purchased

Baby care shoppers who visited brand sites spent 15% more on purchases than those who did not.

2017 Google/Purchased

Mobile searches for “shampoo for ___” have grown 90% in the past two years.

January 2017 Google Data

There was a more than 150% growth on mobile in searches ending with “_______ to avoid” over the past two years.

2017 Google Data

Mobile searches for “top or best ____ brands” have grown over 95% in the past two years.

2017 Google Data
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of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

January 2018 Google/Ipsos Connect