Search Retail
78%

of consumers have spent more time researching a brand or product online than they have researching in a store.

Related Data

Search Retail
88%

of consumers favor brands that provide helpful information from research to purchase. But only 47% of brands customize and serve information across the entire customer journey.

Google/Greenberg
Apps Mobile Search
54%

of German consumers do not need an app to be able to learn about, browse, and make purchases from a brand on their phone.

Google/Heart+Mind Strategies
Mobile Search Retail

When making purchases on their smartphone, 67% of Japanese consumers said they sometimes prefer to use an image search to help find the products they are seeking.

Google/Heart+Mind Strategies
Mobile Search Retail
45%

of Japanese consumers said they prefer to use their smartphone to complete the entire process from researching to buying.

Google/Heart+Mind Strategies