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growth in mobile searches for “menus” in the past two years.

Google Trends, U.S., June 2015 vs. June 2017.

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Related Data

Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.

March 2018 Google Data

Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.

December 2017 Google/Phocuswright

Smartphone users cite price as the most important factor in booking travel.

December 2017 Google/Phocuswright

Easy search functionality and a simple booking process are also cited as important features.

December 2017 Google/Phocuswright

Friction on a mobile site when completing a booking can lead to travelers trying another site.

December 2017 Google/Phocuswright

of smartphone users in each market have a negative view of a brand if the mobile experience is slow.

December 2017 Google/Phocuswright