Consumers who click on a Google Search ad prior to visiting a store spend, on average, over 10% more.

Google Data, U.S., median percent difference in in-store purchase per visit and spend value between the merchant's search ad click attributed and unattributed subgroups, advertisers=25, Oct.–Nov. 2016.

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of early-bird shoppers research before they buy to make the best decision.

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of deal seekers research before they buy to make the best decision.

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of early-bird shoppers visit multiple websites before they make a decision.

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of deal seekers visit multiple websites before they make a decision.

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of purchases for multiple industrial manufacturing and pack-and-ship industries were influenced by digital.

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of B2B industrial manufacturer purchasers start online research with a product (like lawn mower, tire, or sprinkler) then follow up with a brand.

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