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Users searched almost 90 million times for specific natural beauty ingredients in the past year.

August 2018 Google Data
90

of top beauty videos about aloe did not mention a brand.

December 2017 YouTube Data

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

October 2017 2and2/Google

How watching videos on YouTube makes people feel

October 2017 2and2/Google

People have searched for waxing products and accessories in over 50,000 ways in the past two years.

September 2017 Google Data
77

of ASMR viewers between 18 and 24 years old are looking at beauty and fitness content.

August 2016 Google