Consumer Insights Omnichannel

CPG shoppers said they used brand websites or mobile apps to browse or research before or during their most recent shopping journey.

Related Data

Consumer Insights Omnichannel
85%

of consumers will take a product-related action (reading reviews, comparing prices, making a purchase) within 24 hours of discovering a product that meets their needs.

Google/Ipsos Connect
Consumer Insights Omnichannel
76%

of consumers enjoy making unexpected discoveries when shopping.

Google/Ipsos Connect
Consumer Insights Omnichannel

Over 70% of consumers are on the lookout for new brands and products that make their lives easier.

Google/Ipsos Connect
Consumer Insights Omnichannel
61%

of consumers expect brands to provide the information they need, when they need it.

Google/Greenberg
Consumer Insights Omnichannel
69%

of shoppers are still undecided about which brand to buy, even when making purchases in a category they have bought before.

Google/Ipsos
Consumer Insights Omnichannel
59%

of shoppers expect a retailer they've shopped with before to remember their shipping and billing information.

Google/Ipsos