CPG shoppers who used brand websites in their most recent shopping journey reported spending 30% more than those who said they used a retailer website.

Google/Deloitte, U.S., CPG Digital Influence, CPG Shoppers n=8,040, 2017.

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75

of shoppers said they used search early in their process.

September 2017 Google/Ipsos

Searches for “gifts for dad” have grown +80% in the past two years.

March 2018 Google/Ipsos

Searches for “gift + ____ year old” have grown +100% in the past two years.

March 2018 Google/Ipsos

last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.

January 2018 Google/Ipsos
43

of U.S. shoppers expect to pick up where they left off when returning to a retailer site.

December 2017 Google/Ipsos
84

of Americans are shopping for something at any given time and in up to 6 different categories.

December 2017 Google/Ipsos