CPG shoppers who used brand websites in their most recent shopping journey reported spending 30% more than those who said they used a retailer website.

Google/Deloitte, U.S., CPG Digital Influence, CPG Shoppers n=8,040, 2017.

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76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos
80

of people say they typically switch between online search and video when researching products to buy.

July 2018 Google/Magid Advisors
70

of shoppers said they’re open to learning about products on YouTube from brands.

July 2018 Google/Magid Advisors