Consumer Insights Omnichannel

CPG shoppers who used brand websites in their most recent shopping journey reported spending 30% more than those who said they used a retailer website.

Related Data

Consumer Insights Omnichannel
85%

of consumers will take a product-related action (reading reviews, comparing prices, making a purchase) within 24 hours of discovering a product that meets their needs.

Google/Ipsos Connect
Consumer Insights Omnichannel
76%

of consumers enjoy making unexpected discoveries when shopping.

Google/Ipsos Connect
Consumer Insights Omnichannel

Over 70% of consumers are on the lookout for new brands and products that make their lives easier.

Google/Ipsos Connect
Consumer Insights Omnichannel
61%

of consumers expect brands to provide the information they need, when they need it.

Google/Greenberg
Consumer Insights Omnichannel
69%

of shoppers are still undecided about which brand to buy, even when making purchases in a category they have bought before.

Google/Ipsos
Consumer Insights Omnichannel
59%

of shoppers expect a retailer they've shopped with before to remember their shipping and billing information.

Google/Ipsos