CPG shoppers who used brand websites to research before or during their shopping journey reported spending 108% more than shoppers who didn’t.

Google/Deloitte, U.S., CPG Digital Influence, CPG Shoppers n=8,040, 2017.

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The features they say they’d value most are the ability to build a digital shopping list and having ways to compare prices.

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Only 4% of grocery shoppers say they use voice assistant technology on smart-speaker-type devices for grocery planning

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of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.

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of online grocery shoppers say they are still shopping with the first retailer they tried for online grocery.

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Only 42% of people who’ve shopped online for groceries once in the past 12 months say that the experience saves them time versus shopping in a store.

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