Consumer Insights Consumer Goods Omnichannel
43%

of CPG shoppers said they considered 3 or more products while browsing or researching during their most recent shopping journey.

Related Data

Consumer Insights Consumer Goods Omnichannel

The features they say they’d value most are the ability to build a digital shopping list and having ways to compare prices.

Google/Bain
Consumer Insights Consumer Goods Omnichannel
4%

Only 4% of grocery shoppers say they use voice assistant technology on smart-speaker-type devices for grocery planning

Google/Bain
Consumer Insights Consumer Goods Omnichannel
66%

of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.

Google/Bain
Consumer Insights Consumer Goods Omnichannel
75%

of online grocery shoppers say they are still shopping with the first retailer they tried for online grocery.

Google/Bain
Consumer Insights Consumer Goods Omnichannel
42%

Only 42% of people who’ve shopped online for groceries once in the past 12 months say that the experience saves them time versus shopping in a store.

Google/Bain